got an external project brief to do!

Furnishing Textiles: Global Spirit or Comfort Zone

background
consumers increasingly seek security within their living space. fashion now surrounds and envelops. fashion informs interiors and interiors inform fashion; all edges are blurred. the jury welcomes submissions from all forward thinking students, interested in fabric innovation both through fabrication and imagery.

brief
Produce a design collection for a living space. your collection should be for one of the following themes:

option 1|Global spirit
influences: inspired by the 21st century normad, a collector of information, influences and artifacts from a myriad of differing cultures, rituals and philosophies, the trophies displayed and reflected in the living space, contributing to and reflecting lifestyle. time is suspended. traditional can be combined with comtemporary. opposites attract, then harmonise, resulting in new and exciting concepts. east meets west. the northen hemisphere informs the southern hemisphere. the tango meets the waltz. mexican senoritas sleep under subtle chrysanthemums and eastern dragons. ancient continents flirt with edgy manhattan and L.A street style. in a complementary rather than confrontational ambience, anything is possible!


option 2| the Comfort zone
influences: inspired by a desire for personal retreat, away from the frenzy of eletronic communication and the 24/7 work ethnic where leisure and work time collide and blur, the home becomes the nest, the cosy den, the cocoon, the escape, the comfort zone. this theme serves to create harmony and an atmosphere of well-being, stillniess and comfort. the santuary and solitude of the desert, the mountains, drifting through deep crystal clear lagoons and cotton wool clouds, languishing in cool, luscious rainforests. color provies a refuge; fabrics are natural emulating the wrap around qualities and sensuality of downy and fine felted wools, cashmeres, velvets and luxurious cottons. an eye on the past but with a view to future!

market
unlimited spending powet, well informed, fashion forward comsumers, who have an appreciation and concern for both traditional and non-traditional imagery, technique and decor, appreciative of the past yet receptive to change through innovation.

aims
- to produce an exciting and innovative fabric collection consisting of core products and related accessories for a domestic interior
- to demonstrate understanding of target market lifestyle
- to research and experiement using innovative combinations of techniques, media and color
- to demonstrate the use of drawing through initial research and finished designs
- to demonstrate consideration of scale, layout and color

guidelines
the jury will be looking for original concepts and ideas with finished designs relating well to the target market. the brief is about innovation and emphisis will be placed upon good design developement of an idea. you should choose a particular room within a domestic setting, focusing upon core products such as curtains, upholstery and so on, with a consideration of how they will work alongside other accessories/products such as cushions, wall coverings, floor coverings and lighting. only original drawings and color studies should be used. although these can be supplemented with original photographs and computer aided design. it is important to convey the end use of designs effectively through a room visialisation/illustration.



*which one should i go for? i am usually a global spirit kinda person but thought i go do something different this time. unfortunately comfort zone is the harder of the two. what does comfort mean to you? what kind of colors, feeling do you relate to comfort? leave me a msg on my comments section! thanks.*